Top 5 Definitions of Digital Content Marketing Strategy: Part 1 – Traffic Jam Weekend (#250)
If anyone were to ask you, “what is content marketing strategy?’ … what would be your answer?
Do you confuse content marketing strategy with content strategy and content plan?
No business would survive without adopting a marketing plan that includes a winning content marketing strategy.
There are definitions that most internet user mix up that pertain to digital content marketing strategy.
Top 5 Definitions of Content Marketing Strategy
A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable — you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one
– Content Marketing Institute
Content strategy is the foundation on which successful content marketing is built. Think of it as a map.
– Search Engine Journal
A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that.
Do You Need a Content Marketing Strategy?
Why do you want to deliver highly valuable and relevant information to a specific audience based on their needs, pain points, and desires? Traffic jam weekend linky party #250 is one of the many avenues we use at ThExtraordinariOnly to attract more qualified visitors to our site.
Without a content marketing strategy, you risk focusing on the content – and content strategy – too much and not seeing the overall goals anymore. (I-scoop)
Quality and consistent content is what drives inbound traffic to your website – of qualified leads.
- Thus blog posts published on your own site are an essential part of your content marketing mix. They deliver strong results as long as they are actionable, valuable, and shareable.
- Do you repurpose your content on other sites?
- Do you shared on blogs on other sites
Recently, we received the following question from Traffic Jam Weekend Linky Party 248 from a what we’d describe as a bang-up blogger we admire.
This was the question:
We will answer this blogger’s question, in a 2 part mini series. The first part will be answering the question, “what is content marketing strategy?” and the second part will be answering the step-by-step process of how traffic jam weekends work.
What is a Content Marketing Strategy?
To meet the needs of the prospect or customer (visitor to your website), you continuously demonstrate who you are and the expertise you bring to your industry via a content strategy.
“Today’s prospects are much more in control of the information flow, relying on trusted online resources and solution providers’ websites far more often than sales reps to identify solutions, evaluate options and develop short lists for further consideration. The role of today’s BtoB marketers in this new environment is to offer the right content, matched to the individual prospect’s level of interest” (Arketi Group)
For now, join this traffic jam weekend linky party #250 then see part two of this blog post answering the step-by-step process of how traffic jam weekends work.
WELCOME TO TRAFFIC JAM WEEKEND
LINKY PARTY #250
Show us your old posts and more on Traffic Jam Weekend!
Come on in to link up, share, and learn something with us.
The bloggers bringing this fabulous party to you:
Our guest co-host:
If you would like to become a weekly co-host, complete this quick form.
These are the featured posts from Traffic Jam Weekend #249…
Lisa chose TWO APPLE COBBLER DUMP CAKE from Curly Crafty Mom. “I love dump cakes and this one has the added twist of a marshmallow topping.”
Kimberly chose Constitution Unit Study from Jennifer A. Lambert. “This post stood out to me because Hubby and I had a conversation recently about the Constitution and the Bill of Rights. We had to Google it to confirm our accuracy. And now, Teen Deuce is studying both in his Social Studies class. Jennifer provides some great resources that the whole family can benefit from.”
Tracy chose 7 resources for responsible sharing on social media from Watercress Words. “In today’s time, fake news runs rapidly. Use these strategies before hitting share!”
Laurie chose We have forgotten from our very own View From the Beach Chair. “This post sums up how I felt when Sept 11 neared. The animosity and division in our country right now shows that we have forgotten how we all came together on Sept 11th and stood united.”
Michelle chose Murals on Market from Adventures in Weseland. “I’m a big fan of murals, and these are interesting and lovely!”
The post with the most views was Surviving Wild Fire Season 2020 from The Hungry Mountaineer.
Thank you featured bloggers for sharing! Your posts will be pinned (slowly but surely) to the Traffic Jam Weekend Linky Party Pinterest board. Please grab a special Traffic Jam Weekend featured button below to display on your blog.
Just a few rules for the party…
- Grab a Traffic Jam Weekend button below for your site
- Link up as many of your old posts as you like below
- Take some time and visit the other posts
- Create some traffic jam for the hosts of this party
- Share this party on social media with the hashtag #trafficjamweekend
Instructions: Select all code above, copy it and paste it to your site as HTML