What is Content Marketing Strategy – Traffic Jam Weekend Linky Party #250

what is content marketing strategy? See top 5 definitions and do it right!

Top 5 Definitions of Digital Content Marketing Strategy: Part 1 – Traffic Jam Weekend (#250)

If anyone were to ask you, “what is content marketing strategy?’ … what would be your answer?

Do you confuse content marketing strategy with content strategy and content plan?

No business would survive without adopting a marketing plan that includes a winning content marketing strategy.

There are definitions that most internet user mix up that pertain to digital content marketing strategy.

Top 5 Definitions of Content Marketing Strategy

A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.

– Copyblogger


Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable — you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.

– Hubspot

Your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one

– Content Marketing Institute


Content strategy is the foundation on which successful content marketing is built. Think of it as a map.

– Search Engine Journal


A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that.

– I-Scoop

Do You Need a Content Marketing Strategy?

Why do you want to deliver highly valuable and relevant information to a specific audience based on their needs, pain points, and desires? Traffic jam weekend linky party #250 is one of the many avenues we use at ThExtraordinariOnly to attract more qualified visitors to our site.

Without a content marketing strategy, you risk focusing on the content – and content strategy – too much and not seeing the overall goals anymore. (I-scoop)

Quality and consistent content is what drives inbound traffic to your website – of qualified leads.

  1. Thus blog posts published on your own site are an essential part of your content marketing mix. They deliver strong results as long as they are actionable, valuable, and shareable.
  2. Do you repurpose your content on other sites?
  3. Do you shared on blogs on other sites

Recently, we received the following question from Traffic Jam Weekend Linky Party 248 from a what we’d describe as a bang-up blogger we admire.

This was the question:

The Hi.. I’d like to know more about Traffic Jam weekends, how do they work? I’d love to participate, I’m a blogger.
Diya Summer

We will answer this blogger’s question, in a 2 part mini series. The first part will be answering the question, “what is content marketing strategy?” and the second part will be answering the step-by-step process of how traffic jam weekends work.

What is a Content Marketing Strategy?

To meet the needs of the prospect or customer (visitor to your website), you continuously demonstrate who you are and the expertise you bring to your industry via a content strategy.

“Today’s prospects are much more in control of the information flow, relying on trusted online resources and solution providers’ websites far more often than sales reps to identify solutions, evaluate options and develop short lists for further consideration. The role of today’s BtoB marketers in this new environment is to offer the right content, matched to the individual prospect’s level of interest” (Arketi Group)

Further reading: https://thextraordinarionly.com/traffic-jam-weekend-linky-party-259-inspire-impact-transform-change-and-serve/

For now, join this traffic jam weekend linky party #250 then see part two of this blog post answering the step-by-step process of how traffic jam weekends work.



Show us your old posts and more on Traffic Jam Weekend!

Come on in to link up, share, and learn something with us.


Traffic Jam Weekend Linky Party at beingawordsmith.com

The bloggers bringing this fabulous party to you:

Kimberly: Being A Wordsmith | Facebook | Twitter | Pinterest | Instagram

Evelyn: Eclectic Evelyn | Facebook | Twitter | Pinterest | Instagram | YouTube | Tumblr

Tracy: View From The Beach Chair | Twitter | Facebook | Pinterest

Laurie: Seeking Serenity & Harmony | Pinterest | Instagram | Twitter | Facebook | Fb (Homestead) | YouTube

Michelle: My Bijou Life | Instagram | Pinterest

Lisa: Lisa’s Everyday Life | Twitter | Instagram | Facebook | Pinterest

Deja: Breakroom Buddha | Instagram | Pinterest | Facebook | LinkedIn | Twitter

Hazlo: ThExtraOrdinarionly | Tumblr | Twitter | Instagram | Flipboard | Facebook | Pinterest | Keen | Mix | YouTube

Our guest co-host:

If you would like to become a weekly co-host, complete this quick form.

These are the featured posts from Traffic Jam Weekend #249…

what is content marketing strategy? Get the correct information now

Lisa chose TWO APPLE COBBLER DUMP CAKE from Curly Crafty Mom. “I love dump cakes and this one has the added twist of a marshmallow topping.”

what is content marketing strategy? Get educated in this blog post

Kimberly chose Constitution Unit Study from Jennifer A. Lambert. “This post stood out to me because Hubby and I had a conversation recently about the Constitution and the Bill of Rights. We had to Google it to confirm our accuracy. And now, Teen Deuce is studying both in his Social Studies class. Jennifer provides some great resources that the whole family can benefit from.”

what is a content marketing strategy? See the best definitions now

Tracy chose 7 resources for responsible sharing on social media from Watercress Words. “In today’s time, fake news runs rapidly. Use these strategies before hitting share!”

what is content marketing strategy? is traffic jam weekend one?

Laurie chose We have forgotten from our very own View From the Beach Chair. “This post sums up how I felt when Sept 11 neared. The animosity and division in our country right now shows that we have forgotten how we all came together on Sept 11th and stood united.”

Michelle chose Murals on Market from Adventures in Weseland. “I’m a big fan of murals, and these are interesting and lovely!”

The post with the most views was Surviving Wild Fire Season 2020 from The Hungry Mountaineer.

Thank you featured bloggers for sharing! Your posts will be pinned (slowly but surely) to the Traffic Jam Weekend Linky Party Pinterest board. Please grab a special Traffic Jam Weekend featured button below to display on your blog.

Being A Wordsmith

Just a few rules for the party…

  • Grab a Traffic Jam Weekend button below for your site
  • Link up as many of your old posts as you like below
  • Take some time and visit the other posts
  • Create some traffic jam for the hosts of this party
  • Share this party on social media with the hashtag #trafficjamweekend

Instructions: Select all code above, copy it and paste it to your site as HTML

You are invited to the Inlinkz link party!

Click here to enter

What is content marketing strategy? Let us get the best definition in part series of the blog post.

By Hazlo Emma

Hazlo Emma is a Business Development, Digital Strategist & optimistic personal Coach in the Financial, Writing, and Social Media Space for Startups and Small Businesses.  She has a knack for numbers with an advisory role to a tech-averse clientele. Emma is an inspiration to solopreneurs, newbies, founders, CEOs, and B2B enthusiasts, challenging each one to impact their world, a step at a time with innovative strategies. Her mantra is creating lasting memorable experiences consistently, with the delivery of excellent and faster results (offline and online) for higher returns on investment, whilst exceeding the expectations of prospects.   Currently pursuing further studies in the security niche, she is a team member at http://www.thextraordinarionly.com where they test affordable DIY innovative business tips, social media marketing tips, tweaks, hacks, strategies, … that improve engagement, branding, and share their experiences. Formatting, proofreading, copy editing, line editing, comprehensive and substantive editing manuscripts comes second nature to her even ghost writing in the nonfiction genre as a side hustle. Hazlo Emma follows real-time trends in Small Business, Startup World, Social Media, Social Impact Matters, Leadership, Fin-tech, Big Data, Analytics, Robotics, IoT, Artificial and Hybrid Intelligence, in addition to frequently answering questions on Quora! She is a Global Juror of the 5th Global Entreps Awards & 5Gcitizens International Congress nominating exceptional and outstanding individuals under the guidance of the United Nations’ SDGs (Sustainable Development Goals). She is also a member of the European Women in Business (EWB), and a Sustainable Development Goals (SDG) Champion. She is a third-generation Christian leader and an advocate of domestic violence survivors. Hazlo Emma is a co-author of Crawl Outta Debt Now.

1 comment

  1. Content marketing strategy is defined differently be different people or organizations but at the end of the day it is simply the strategy to catch the audience’s attention and hopefully get a sale from them. I’ve been doing content marketing at http://www.getarticlesdone.com for quite some time and that is basically what I do.

Leave a comment

Your email address will not be published. Required fields are marked *