What is the Job Description of a Blogger? Do You Keep It Fresh?
The job description of a blogger may not be standard across niches on the internet, but there are some similarities. A blogger creates enough content to keep readers engaged and to provide valuable information to any degree.
A successful blogger generates a mash-up of content, It may include blog posts, blog articles, web articles, web copy, content, web content, and blog content for websites, social media platforms, newsletters, and books. T
he blogs are used for personal use, businesses, news, networking, and other professional means online to drive extreme engagement through contests, quizzes, polls, surveys, games, and interactive videos.
There is no excuse for a blogger NOT to adapt to changing content marketing, content experiences, and brand experiences.
Content strategy has already changed with the death of intrusive marketing methodologies and the rise of conversational Artificial Intelligence using robots as digital assistants and chatbots. As a result, the landscape of a blogger’s job description has also evolved. Today, prospects are searching for long-tail and conversational semantic keyword phrases according to Google’s Hummingbird.
Are you waiting around passively hoping your content gets discovered or hits the right mark at the right time for the right prospect?
I do not know about you, but a lot of extensive research and work goes into content creation. You may be a specialist in only one type of content. When a client picks up a phone and places an order that requires another type of content marketing, you may reach out to another blogger.
So far, AI-based marketing platforms are replacing and even shutting down contenting marketing departments and agencies. AI fully engages in activities for creating, curating, editing and or managing content that serves the user’s intent and makes life a bit easier for the target audience.
When you wear the marketing hat (everyone is selling), your perspective is influenced by:
- Creating a deeper product/service experience with the target audience
- Accelerating the buyers’ journey by reaching consumers real-time
- Information asymmetry that leads to more sales
You notice that you can only achieve the above by adopting the immersive technology of AR and VR to deliver content compatible with 5G.
The job description of a blogger has grown wider to bring scale, speed, and precision to unique customer tastes. Powerful algorithms, big data, and cloud computing are now part and parcel of blogging and will continue to evolve in the next decade..
Specific Tasks of a Blogger
The skills and training of a blogger enable him/her to:
- Create content that gives the audience a reason to subscribe to an email list
- Collaborate on projects with other bloggers
- Generate and pitch ideas
- Know basic HTML
- Constantly educate him/herself from webinars, online courses, and tons of other material in the niche they are covering
- Market posts to an audience
- Promote content on web pages and web sites
- Find an audience
- Be aware of keyword placement and SEO practices
- Creatively communicate and engage with an audience
- Endorse products and/or services using an honest strategy
- Conduct research
- Compose and edit new content for posts
- Respond to blog comments
- Manage social media
- Create own products like books, courses, videos, interviews
- Keep up with changes on all online social platforms that they engage with their audience
- Attend a conference as often as possible to update themselves and make new connections
What has been left out?
For the purpose of scaling and growing small businesses and startups, we will look at the job description of a blogger that has evolved out of the success of making money online from a niche whose traffic is inexhaustible.
Yes, you got that right.
So what niche is this?
Some call it internet marketing, others call it online marketing, now interchangeably used with content marketing.
Is Blogging Content Marketing?
Blogging is fantastic. It is done all the time, with many learned many lessons. But for it to be effective, blogging should be part of a wider marketing process that drives results. This is content marketing.
Content marketing is the internet marketing of today and tomorrow. It is a strategic marketing approach. The focus of content marketing is creating and distributing valuable, relevant, and consistent content (as outlined here) to attract and retain a clearly defined audience.
7 Things Marketors Lose Sleep Over – Are You?
In the process, Adobe 2019’s, Digital Trends affirms that you lose sleep as a marketer over:
- The difficulty in getting a holistic view of customers and prospects across
- The difficulty in tracking the effectiveness of your marketing and media budget
- How to ensure a consistent experience throughout the lifecycle of a customer
- Lack of adequate internal resources
- Poor marketing technology integration
- How to personalize customer experience without violating consumer privacy
- The gap in specialist marketing expertise
- Attribution the is poorly reported
Which one tops your list?
You will find more infographics at Statista
To grow your brand, you use content marketing to publish content that teaches, inspires, guides, or solves a problem for a target audience. With some handy hacks of targeting precise traffic, the ideal prospects find that content on the web without it being pushed at them.
If they gain something useful from the content, they keep coming back for more.
Content marketing, native advertising, and brand journalism are often used as synonyms, but they’re definitely not the same.
This is what separates a precise content marketer from a day-to-day blogger. Each marketing tactic and strategy you are familiar with like blogs, email, search, paid media, influencer marketing, stories, tweets, posts, infographics, videos, podcasts, etc develop a blogger to a Content Marketing Strategist.
In the coming days, we will point out the ‘Job Description of a Successful Content Marketing Strategist’ that makes you stand out from a day-to-day blogger.
Have a favorite job description of a blogger that we didn’t mention? Let us know in the comments below.
What part of your JD had been replaced by AI? Do you find it ethical?
What do you think? Have you discovered something new from this blog?
What particular detail that you cover in your day-to-day blogger life has been left out? What about you who has hired a blogger, what other tasks have you given them that have not been covered?
Contribute by adding a comment using the comments section below.
Share the blog using the buttons at the end of the blog if you found the article valuable.
If at any time you have questions about the content marketing that differentiates your job description as a blogger from the $20 per content to join the ranks of the big league, do not hesitate to reach out and ask us how to proceed.
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