What is the Job Description of a Blogger?
The job description of a blogger may not be standard across niches on the internet, but there are some similarities.
A successful blogger generates blog posts, blog articles, web articles, web copy, content, web content, and blog content for websites, social media platforms, newsletters, and books. The blogs are used for personal use, businesses, news, networking, and other professional means online.
Specific Tasks of a Blogger
The skills and training of a blogger enable him/her to:
- Create content that gives the audience a reason to subscribe to an email list
- Collaborate on projects with other bloggers
- Generate and pitch ideas
- Know basic HTML
- Constantly educate him/herself from webinars, online courses, and tons of other material in the niche they are covering
- Market posts to an audience
- Promote content on web pages and web sites
- Find an audience
- Be aware of keyword placement and SEO practices
- Creatively communicate and engage with an audience
- Endorse products and/or services using an honest strategy
- Conduct research
- Compose and edit new content for posts
- Respond to blog comments
- Manage social media
- Create own products like books, courses, videos, interviews
- Keep up with changes on all online social platforms that they engage with their audience
- Attend a conference as often as possible to update themselves and make new connections
What has been left out?
For the purpose of scaling and growing small businesses and startups, we will look at the job description of a blogger that has evolved out of the success of making money online from a niche whose traffic is inexhaustible.
Yes, you got that right.
So what niche is this?
Some call it internet marketing, others call it online marketing, now interchangeably used with content marketing.
Is Blogging Content Marketing?
Blogging is fantastic. It is done all the time, with many learned many lessons. But for it to be effective, blogging should be part of a wider marketing process that drives results. This is content marketing.
Content marketing is the internet marketing of today and tomorrow. It is a strategic marketing approach. The focus of content marketing is creating and distributing valuable, relevant, and consistent content (as outlined here) to attract and retain a clearly defined audience.
To grow your brand, you use content marketing to publish content that teaches, inspires, guides, or solves a problem for a target audience. With some handy hacks of targeting precise traffic, the ideal prospects find that content on the web without it being pushed at them.
If they gain something useful from the content, they keep coming back for more.
Content marketing, native advertising, and brand journalism are often used as synonyms, but they’re definitely not the same. This is what separates a precise content marketer from a day-to-day blogger. Each marketing tactic and strategy you are familiar with like blogs, email, search, paid media, influencer marketing, stories, tweets, posts, infographics, videos, podcasts, etc develop a blogger to a Content Marketing Strategist.
In the coming days, we will point out the ‘Job Description of a Successful Content Marketing Strategist’ that makes you stand out from a day-to-day blogger.
What do you think?
If at any time you have questions about the content marketing that differentiates your job description as a blogger from the $20 per content to join the ranks of the big league, do not hesitate to reach out and ask us.
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