Last updated on September 16th, 2020 at 03:41 am
Get Better With Bullet-Proof Email Marketing Etiquette & Highly Effective Tips For Success (Optimizing Your Time)
Email marketing is a marketing method that uses emails to promote to customers. Using bullet-proof email marketing etiquette to reach your customer base isn’t as hard as you might think, especially if you pay close attention to the following tips.
To some, this can sound a bit difficult, but it really isn’t.
Is Email Marketing Dead?
Despite the feeling that email is obsolete to most:
For each $1 spent sending emails, the ROI $40 according to Lyfe Marketing
Data and Marketing Association of the UK confirms that for every $1 spent in sending emails, £32.28 is generated in sales
Did you know that organic reach on Facebook (i.e., the number of your fans who actually see your posts in their Newsfeed) is only 6%? but open rates for email marketing messages are generally in the 20-30% range? This means that your message is 5x more likely to be seen through email than Facebook. Source: Campaign Monitor
According to an test by Derek Halpern, the influential marketing blogger, you are 6x more likely to get a click-through from email than you are from Twitter.
Simple Email Marketing Techniques To Build A Strong Fan Base
Do not join those websites that fail by not knowing how to build a strong fan base. When people fail, they quit and let others take the profits they should be getting for themselves.
If you want to learn what it takes to build a large fan base through email marketing and become successful, then this article with simple tips that anyone can use for you.
Email marketing success starts with getting your emails opened. #emailmarketing #contentmarketing #thextraordinarionly Click To Tweet
Email marketing success starts with getting your emails opened.
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff. This is the basis of bullet-proof email marketing etiquette.
Sound-Proof Email Marketing Rules
The easier it is to subscribe to your email newsletter, the more subscribers you will have.
If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
When you are having your customers provide their email address to you during the sign-up process, you need to let them know what to expect up front. Make sure that you have a clear disclaimer visible to support your undertaking of email marketing campaigns.
Try to give the consumer an indication:
- Of how often you intend to make use of their addresses so that they are not unaware.
- Tell them what you will be sending:
- The types of communication
- The Kind email
- How often you will send it
If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.
People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading. #emailmarketing #emailmarketingplan #thextraordinarionly Click To Tweet
People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Email Marketing Etiquette
- Get permission
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentives.
- Double opt-in
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.
- Option to Unsubscribe
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
How to Write A Compelling Email Message
- You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.
- When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.
- The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
- Your subject lines should be short and sweet. Try to keep your subject line at or below 60 characters. This will help to grab the attention of your consumers, making them want to read the contents of your email. If you absolutely must have a longer subject line, craft it such that the part you absolutely need recipients to see is in the first 60 characters. That way, it’s less likely to get cut off by email clients.
- As reported by Statista, once you begin interacting with your audience on email, you need access to the tools and technical know-how to use different types of data in order to implement effective hyper-personalized targeted campaigns. This way you suggest relevant content, products, services, or programs based on factors like spending patterns to tailor the customer experience to an extreme level.
The success of this extremely customized marketing strategy has seen a 760% increase in email revenue from these segmented campaigns.
You will find more infographics at Statista
Effective Email Marketing Tips – Anyone Can Use
When you are following up with your site’s clients, a great tip is to include a free report on your follow-up email. Include a link on your email that invites your clients to click on it to begin. The ending P.S. could urge them to try out these samples that are provided.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with what works for you including:
- Your contact information
- A web address
- Encourage them to share special promotions through Facebook “Like” buttons or Twitter “Follow” buttons
- Direct them to a video that shows them how best to use a new product.
When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of unchecking boxes that don’t interest them, and it boosts your trustworthiness.
Nail Your Email Marketing with Aesthetics
Keep all of your brandings in your email consistent with your business.
Colors and Fonts
Use colors and fonts that reflect your business and are easy to view. Don’t make your email appear as though it belongs to another business.
Try to stick with your usual colors, voice, and fonts so that the readers can recognize that the email is from you and so they will read it.
Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Color is important, even when it comes to email!
Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages.
If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Go for a professional look over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images but instead disable images by default.
Thus, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
Your emails should be readable, with the best fonts and best font sizes.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones.
If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Don’t Use Too Many Graphics or Don’t Them At All
Unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text. Don’t use too many graphics in email marketing materials.
So, if you have a lot in your email, your audience may not be able to see or read the whole email. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
9 Things to Master in the Art of Growing Your Loyal Fan Base With Simple Bullet-Proof Email Marketing Etiquette
1. Frequency of Sending Emails
Show your subscribers respect by not sending them tons of unwanted emails. Two or three email messages a month should be all that they receive from you. If you are flooding their email boxes, not only it will not be appreciated, but it will be highly unlikely they will buy anything that you are selling.
2. Subscription Reminder
One way to demonstrate your respect for your email subscribers is to ask them to confirm their subscription after a certain amount of time. They will appreciate it if you ask them, after six to nine months, if they still want to receive your emails. You can even use the occasion to remind them of the value you have provided for them over the past months.
Diamonds maybe forever, but permission is not. #emailmarketing #thextroardinarionly #emailmarketingplan Click To Tweet
Diamonds maybe forever, but permission is not.
3. Renew Subscription
Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, but you will also rapidly identify who is really interested in your material.
4. Special Occasions and Important Events
Try using holidays and important events to your advantage in your email marketing campaigns. For instance, if it’s Valentine’s Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.
5. Give Yourself a Break During Holidays
Notwithstanding, minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer-term implications for your bottom line. The major exception to this would be a business directly related to holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. The business will be back on track in a day or two.
6. Offer Freebies
Offer a bonus, such as a coupon, discount code, or another freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
7. Your Sole Message Per Email
Focus on a single message per email you send out. The sound-proof email marketing rule is not to cram a whole bunch of topics into a single email. Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.
8. Email Auto-responders
Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.
9. Don’t Dare Use Spam Trigger Words
When you use the wrong words in your email subject lines your messages will never ever reach your subscribers’ inboxes. These trigger words put up a red flag in most email programs and providers. Your innocent message gets filtered straight into the spam or junk folder.
Single Most Important Rule for Bullet-Proof Email Marketing Etiquette
Now that you have read this article, are a little less intimidated by email marketing?
Remember, during the subscription process for your emails, take the time to set a realistic expectation with the subscriber in terms of what they will be receiving. Being upfront with this information prevents surprises for your subscribers.
You have now expanded your knowledge about email marketing and how it can help you become successful with the subject. So be conscious of what you have gained today and apply all the knowledge to the best of your ability, and you should have no problem obtaining the success you hope to achieve.
The widely used bullet-proof email marketing etiquette practice is fairly simple to implement and can be adapted in no time at all. You only have to put to work all of the tips that you read here and you will be on your way to using emails for marketing.
At the back of your mind, always remember that email marketing forms part of the bigger puzzle in digital marketing.
Do you have another Bullet-Proof Email Marketing Etiquette that you stick to that has been left out?
Share it in the comment section at the end of this blog post.
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