Bitter Sweet Relationship Of Users As A Result Of Facebook Changes
Facebook had 2.3 billion monthly active users by the 2nd quarter of 2018. The updated number of monthly active Facebook users worldwide as at the time of publishing this post has increased to 2.41 billion. Its the most popular network in the world, ranked by number of active users in the world (in millions), with focus on exchanges between families and friends.
How Changes On the Facebook Social Media Platform Have Influenced User Experience
Disclosure: There are some affiliate links below, but these are all products I highly recommend. I won’t put anything on this page that I haven’t verified and/or personally used.
Many users attest to the fact that their first sale of a product or service on the internet was more successful in Facebook, than in any other platform. 47% of the 4.4 billion internet users in the world share feedback on the seller’s website, followed by Facebook (31%), brand websites (18%), WhatsApp (17%), and Instagram (12%).
On the flip side, when compared to Twitter, a significant number of some 8,000 16-year-old teens did not consider Facebook as their favorite social network though 2.7 billion users log in to the core products, i.e., Facebook, Whatsapp, Instagram, or Messenger each month.
Facebook Marketers have seen a decline in their business activities due to the changes announced by the CEO Mark Zuckerberg that lean more on content from family and friends on the news feed. The circles of influence are getting smaller.
In fact, the largest bias today in Facebook and its other products (Instagram) favor only those willing to spend on ads. Yes, despite the fact that more than 80 million businesses use Facebook Pages to connect with customers, only 4 million of those businesses pay for social media advertising.
Users Secret To Mitigating Facebook Tweaks
Users of the Facebook platform have found other ways to mitigate the changes. They are frantic in the search for traffic, prospects, and leads from other quarters. Platforms for independent business owners and networks marketers are growing in leaps and bounds. These unique social platforms help business owners build their businesses, by reaching their target audiences directly.
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