The Bitter-Sweet Relationship of User Experiences as Facebook Changes – Is Your Marketing A Victim of the Rocky Relationship with Facebook?
Can we keep up with Facebook’s BIG new changes and Facebook algorithm changes -AGAIN?
Do you we now what surprises this gigantic platform has in store, and the impact of these swing highs and swing lows on lead generation and overall user experiences for both individuals and businesses?
Oh boy, ain’t all the news today, one day after another just about:
and – of course – President Donald Trump
Plus the uncertain times due to the Corona virus epidemic!
Times have changed.
But because we are a peculiar breed of people, we all seem to find solace on social media – especially with the shift to working remotely from home.
Brands Boycott Advertising to Pressure Facebook Changes on Hate Speech
No sooner had social media platforms begun dealing with fake corona experts than the Black Lives Matter cry went global. When President Trump referred to shooting protestors it invoked a phrase with a racist history.
To explain how drastic and significantly user experiences are influential, Facebook did not take any action on this incendiary content (President Trumps post). This has snowballed to more than 100 brands including Coca-Cola, Honda, the chocolate brand Hershey, and the apparel companies Lululemon and Jansport boycotting advertising on the Facebook platform.
Facebook stocks tumbled 7% when Unilever joined the boycott to put significant pressure on Facebook to revise user rules, regulations and policies covering hate speech.
Facebook may not have removed or labeled any post from President Trump himself but they have removed ads by Trump’s re-election campaign that contained a symbol associated with Nazi concentration camps. This follows the footsteps of Twitter. This platform whose posts have the shortest half-life now labels posts by Trump that glorify violence or contain false information.
What Changes Have the Five Most Used Online Platforms Made So Far?
The most liked social media platforms too have evolved with all manner of changes – that some users term as a ‘headache.’
We are witnessing a prolific speed of policy changes, algorithm changes, page layout changes, changes in transparency with person data, … and the list goes on and on!
- Pinterest did a massive algorithm change that shook bloggers and other user experiences with plummeting monthly views and Pinterest impressions with a call for fresh content each day – minimum 15 fresh pins a day.
- In a surprising move Google begun Keen – a Pinterest-like app that uses Google’s ML expertise, AI and search engine technology to curate topics and create interest boards. I have fallen in love with it – so far because the app promises to help users “curate, collaborate and expand” shared interests. A user has control over their recommendations.
- Twitter started marking government-owned social profiles and giving users the option to control who sees their tweet
- TikTok users were amok with shock when President Trump told reporters that he planned to ban the Chinese-made platform in the US.
- As different players negotiate to buy-out TikTok from Byte Dance, Instagram dropped Reels. I have not yet tested it.
An Highlight of Notable Facebook Changes (The Subtle Vs The Ferociously Forced)
Let us run through an highlight of a number of the many changes Facebook has made ( and is making) to simplify user experiences.
1. Change on Reach and Impressions
As July, 2020 Facebook made some changes to how they would calculate reach and impressions with the end goal of trying to ensure that the analytics platform is as accurate as possible. Today, the time frame that cuts off when two impressions from the same user is counted as unique reach.
3. Change on Policies around Hate Speech and Voter Suppression
To quest advertiser revolt, we are a aware of the announcement Facebook made to change its policies around hate speech and voter suppression. The platform users feel that these measures have done little to quell the wave of companies pulling advertising from the platform.
4. Facebook Adding Label to Newsworthy Content
Mark Zuckerberg said Facebook will begin adding a label to certain content it deems newsworthy, to “allow people to share this content to condemn it, just like we do with other problematic content.” He wrote that, no exceptions for world leaders will be made for posts that violate any of Facebook’s updated ad and content policies, especially content that incites violence or suppresses voting.
5. Elimination of Discover Tab
To this end, Facebook eliminated the Discover tab from Messenger. This feature was intended to help people browse for nearby places and businesses to message. Instead, they are working on “better ways to help businesses connect” across Facebook apps and ads that lead to messenger
6. US 2020 Voting Information Center
Facebook is giving people in the US the tools and information they need to make their voices heard at the ballot box. It is a packaged in the most recent launching of US 2020 Voting Information Center.
7. Customer Chat Plugin Updated and Changed to a New Name
The platform introduced a new and improved design of the Chat Plugin that now connects businesses to all users on their websites, even if they are not logged into Facebook. The updated plugin is now Facebook Chat Plugin.
8. Page Layout Changes
Mari Smith hinted this way back in 2015
So far, are you able to pick out the subtle changes Facebook has done and those that users have had to force the hand of the platform?
Some Stirring Facebook Statistics
Facebook had 2.3 billion monthly active users by the 2nd quarter of 2018.
The updated number of monthly active Facebook users worldwide as at the time of publishing this post increased to 2.41 billion.
It is the most popular network in the world, ranked by the number of active users in the world (in millions), with a focus on exchanges between families and friends.
Facebook Changes Vs User-Friendliness On the Most Popular Social Media Platform
Disclosure: There are some affiliate links below, but these are all products my team and I highly recommend. We won’t put anything on this page that we haven’t verified and/or personally used.
- Many users attest to the fact that their first sale of a product or service on the internet was more successful on Facebook than on any other platform.
- 47% of the 4.4 billion internet users in the world share feedback on the seller’s website, followed by Facebook (31%), brand websites (18%), WhatsApp (17%), and Instagram (12%).
- On the flip side, when compared to Twitter, a significant number of some 8,000 16-year-old teens did not consider Facebook as their favorite social network though 2.7 billion users log in to the core products, i.e., Facebook, WhatsApp, Instagram, or Messenger each month.
The circles of influence are getting smaller.
When Your Facebook Ad Account is Suspended On the Course of Scheduled Ads
Or your Facebook page is at the risk of being banned by Facebook Messenger, like what happened to Larry Kim while operating Mobile Monkey.
This was the pop-up message Kim received:
“ Limits have been placed on Larry Kim. This page is restricted from the use of message tags, subscription and broadcast messaging, and sponsored messages. Your page will still be able to respond to messages according to standard messaging permissions.”
So how do you have your business up and running as you work on the reasons:
- Facebook has thrown you into jail
- Banned your account or
- Suspended your ads at the nick of time?
These are resources I and my team use and value. So much so, we became Affiliate members. As Affiliates, we endorse the products and services we use and love. If you see the value in these products and choose to purchase via our referral links, we may receive a small commission at no additional cost to you.
Users Secret To Mitigating Facebook Tweaks – On Receipt of the Facebook Jail Card
Which user of the giant platform has not found, tried and tested other ways to mitigate Facebook changes?
Facebook users are frantic in the search for traffic, prospects, and leads from other quarters.
The resultant cause-effect is the growth of platforms for independent business owners and networks marketers in leaps and bounds too. These unique social platforms help business owners build their businesses, by reaching their target audiences directly.
Can Your Bitter Relationship with Facebook Be Transformed into a Sweet One?
In fact, the largest bias today on Facebook and its other products (Instagram) favor only those willing to spend on ads.
If the likes of Unilever, Coca-Cola, Honda, the chocolate brand Hershey, and the apparel companies Lululemon and Jansport boycott advertising on the Facebook platform because of the hate speech debacle, ads are no longer favorable to users.
How to Take Your Business to the Next Level Whether Facebook Blocks Your Ad Account or Changes its Algorithm
As you work on the reasons Facebook has thrown you into jail and repair that rocky relationship, remember this.
Foremost, you are in business.
You cannot afford to disappoint your loyal fans, ideal prospects and target audience.
Take advantage of these free and paid growth hack strategies to scale and succeed in your thriving startup or small business.
Do you want your business to:
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When we first signed up with MLM Gateway, we were running tests for one of our clients who had their Facebook Ad account suspended while boosting posts. The petition to lift the suspension took too long.
The decision to connect to prospects that were interested in the client’s business without the distraction of ads in this social platform bore fruit.
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Stake your Pinterest ground for your marketing effort because the half-life of a Pinterest pin is thousands of times longer than a Facebook post.
Take full advantage of Pinterest:
- As a search engine
- As a content curation site
- As a buyers market place
- Boost Pinterest traffic to your blogs
With 300 million monthly active users, this social network is growing every day. Some of the biggest brands – Wal-Mart, Apple, and Lowe’s – are not left out.
The Pinterest crowd is a ‘buyers market’ – users are shopping around not just for ideas, but they are so ready to spend!
Too, there is enough room for a blogger, start-ups, small businesses and entrepreneurs to give pins, repins and group boards a try. The power behind using Pinterest to drive traffic to your blog grows stronger and better with each passing day if you use fresh pins.
Related post: Read this post by Entrepreneur and Blogger Madi Dearson to learn how to use Pinterest for business the right way using new Pinterest best practices and guidelines!
Every day Pinterest search drives millions of visits to other sites through referral traffic.
Every time someone saves your Pin their followers will see it too, exposing it to even more people with similar interests. That means more than just your followers will see your Pins.
FOUR Secrets to Pinterest Success
Use keywords on board titles, board descriptions, Pin descriptions, and metadata of linked content.
Pin to the board that is most relevant first, before adding the Pin to other boards.
Share content that is relevant to your audience.
Pin consistently … Pin daily.
Generating Pinterest traffic to your blog is, therefore, one of the best ways to grow it early on. Try to understand exactly how Pinterest works and how to make the most of it. Granted, not every niche may do well on Pinterest.
One of the primary questions to ask yourself when embarking on the Pinterest journey is, what niches do your blogs fall under?
Schedule your pins with the timer on Pinterest, or automate it with an approved scheduler like Tailwind – Use this affiliate link with no additional costs to you.
3. Traffic Ad Bar
Another favorite site that will give you value is Traffic Ad Bar.
- This is a powerful traffic source that allows you to bring your business’ daily offer views at no cost.
- Drive traffic to your website relating to business opportunities, affiliate marketing, online marketing, traditional or regular traffic exchange by signing up for a FREE account here.
- Test the FREE automatic search engine submission today and start advertising your profile NOW.
4. Success Centre
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When you join Success Centre, your listing is promoted in social engines and social media for free.
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- Benefit from other options like adding products and services with your PayPal buy button, audio files, and videos from YouTube feed or Vimeo.
- See the results of additional traffic from Success Centre because the link to your website or blog, your articles, press releases, and events appear in search results.
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5. What Else Do You Use to Amp Your User Experience on Facebook?
When you had already planned and lined up your ad on Facebook, then got a suspension, what did you do?
Do you have a product or service that you use that we can add to this list?
Share in the comment section below so that other bloggers, readers, startups and small businesses can benefit too!
Your Thoughts on How to Mitigate Facebook Changes to Improve Your User Experience
Thank you for making it to the end of this article!
In case your Facebook Ad account is suspended smock in the middle of your already paid for Facebook Ads, you now have armor.
Will you test these tools to reach your target audience in your locality of preference? NEVER allow any Facebook changes to disrupt your business – ever!
Share your experience below.
- Do you have any questions? I’ll get straight back to you!
- Do you have any suggestions that you can contribute to the discussion on this blog post on Bitter-Sweet Relationship Of Users as Facebook Changes? I look forward to your suggestion in the comments section below.
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