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The Organizational Communication Perspective That Really Matters - Does Mindful Flow of Information Coexist In Your Organizations?

The Organizational Communication Perspective That Matters – Does Mindful Flow of Information Coexist In Your Organizations?

Last updated on October 24th, 2020 at 01:07 am

Effective Organizational Communication Perspective In the Work Place – Boomers, Generation X, Millennial and iGeneration

The interpretive view of an organizational communication perspective is centered on communicative interactions in the workplace.  The role of any communication perspective serves to create and maintain work relationships among team and organizational members, and between those members and key organizational stakeholders.

Most effective organizational communication perspectives - Test test how information flows

What is the best and effective organizational communication perspective that works across generations in the work place?

Live, share and learn the art of true deep listening.
The main keys are honesty and humility.
Cultivate good filters in the mind.
Conquer and tame the ego.
If words and actions pass from your lips, sights and tapping words in the keyboard, don’t forget to ask first,
“Is it true, necessary and kind?”
– Angelica Hopes

When communication reveals shared values and reflects common commitments to organizational goals, coworkers to forge and sustain productive relationships in an organization. Communication has direct and indirect effects on team and organizational performance.

Coworkers’ satisfaction and productivity are affected by individual differences in communication. These are in turn influenced by the interactions and relationships in the workplace.

Effective leadership begins with effective communication.
– Asa Don Brown

No matter what the operational scale of an organization, business enterprise or company is, it can succeed and overcome all sorts of internal misunderstandings as well as external operations only with successful communication strategies. Utilizing effective organization communication perspectives:

  • Builds good teams
  • Enhances relationships within the company and with clients
  • Increases employee engagement and the overall effectiveness of a team.

thextraordinarionly do the common things uncommonly well quote in organizational communication perspective blog post by author Hazlo Emma

Evaluation of Interaction Between Individuals in an Organization

Thus, organizational communication perspectives refer to the different approaches to evaluating the interactions between individuals working in an organization. This applies to horizontal/lateral and vertical communication.

Horizontal communication – Lateral communication

Horizontal communication is lateral or diagonal message exchange either within work-unit boundaries. It involves peers who report to the same supervisor. It can also be peers who work across unit boundaries, but report to different supervisors.

In horizontal communication, information flows between persons holding the same position in an organization. This helps to share ideas, wishes, information and attitude between peers and colleagues.

It promotes mutual understanding, ensuring cross-functional coordination because departments or units of an organization who are at or about the same hierarchical level as each other coordinate activities, efforts or fulfill a common purpose or goal.

Vertical communication

Vertical communication is the opposite of horizontal communication.

In an organization, vertical communication flows up and down through the organization’s hierarchical structure, from the general workforce up through middle management and higher management and back down again.

For Top Effective Organizational Communication Perspective In the Work Place That Works With Boomers, Generation X, Millennial and iGeneration

Case of Boomers, Generation X, and Millennial Communication Perspective

  • Boomers are ambitious workaholics. They are critical of coworkers who do not share these values.
  • Generation X workers are skeptic. They like to work autonomously and notoriously. They also dislike meetings and group work.
  • Millennials, born between 1979 and 1994, have distinctive characteristics that may make interacting with them different from previous generations. Though each generation has arrived in the workplace with its own unique set of qualities, the Millennial have received phenomenal attention from social media, the popular press, the popular literature, their parents and scholars.

Approaches of Organizational Communication

Can you say that at least one of the the flow of your organization’s communication perspective is seamless? Being a process, organizational communication is best understood by three different approaches:

  1. Functional
  2. Mind-centered
  3. Emerging perspectives

Organizational communication means the sharing of information between people in a business establishment.

It is this type of communication that enables the organization to stay organized.

In the words of Henry John Heinz,

“To do a common thing uncommonly well brings success.”

Many companies are losing money due to poor communication.

thextraordinarionly pin in every communication there is something to learn quote by Tony Belfort in blog post by author Hazlo Emma


A survey of 400 companies with 100,000 employees cited an average loss per company of $62.4 million per year from inadequate communication to and between employees (Source: David Grossman. 2011)

A business with 100 employees spends an average downtime of 17 hours a week clarifying communication, translating to an annual cost of $528,443

People do not like their jobs due to poor communication, lack of direction from management, and constant change that is not well communicated (

Businesses with effective communication practices are over 50 percent more likely to report employee turnover levels below the industry average. (Watson Wyatt)

Companies with highly effective communications are three and a half times more likely to significantly outperform their industry peers than firms that are not effective. (Towers Watson 2013-2014 Change and Communication ROI Study Report)

Organizational communication is either formal or informal. In starting up a small business, the tendency is to communicate informally.

As the business unit thrives, scales and succeeds, it takes on a more formal structure.

Organizational Communication Perspective Coexistence

How do you reach the goals of individuals within the organization or the organization as a collective group?

The four perspectives of organizational communication include:

  • Information transfer
  • Transactional process
  • Strategic control
  • A balance of creativity and constraint (Sotirin, 2014)

These perspectives may coexist simultaneously within organizations.

Application of Organizational Communication Perspectives

1. Transfer of Information

Sotirin (2014) defines information transfer as the exchange of information.

You use this point of view verbally as you transit meaning through words when dealing with your clients using preferred communication modes.  It does not account for non-verbal communication.

As your company grows, how you communicate information has to evolve, too.

– Claire Hughes Johnson

Please Tweet!

As your company grows, how you communicate information has to evolve, too. Claire Hughes Johnson #thextraordinarionly #communication #information Click To Tweet

2. Senders and Receivers of Transactional Communication

On the other hand, in the transactional process of organizational communication there exist simultaneous senders and receivers.  In our organization, we all are engaged in sending, encoding, receiving and decoding messages.

The provision for feedback and clarification is clear, especially face-to-face, zoom meetings, and emails.

If you want to properly tell a story, you have to be willing to write it a thousand ways.

And then you must be brave enough to share it with others.
– Ami McKay

thextraordinarionly 24 hours per day work at own pleasure photo
Image Source: Unsplash / Muhammad Raufan Yusup

3. Strategic Control of Communication in Organizations

This perspective shapes the environment, with emphasis on control as discussed by Fredriksson and Pallas (2015). On the downside, it minimizes the importance of cooperation, coordination, and interdependence.

Talking doesn’t get your point across but listening does.
– Debasish Mridha

Your team should have clear communication objectives. If not rational, attainment of goals will be ambiguous privileging those in power, and providing deniability.  Moreover, the goal may not be coherent of the information passed on.

Does strategic control of communication exist in your organization? If you do not know, contact us to find out and receive clarification.

thextraordinarionly social media management photo

Image Source: Pexels

4. Creativity and Constraint in Organizational Communication

Hyland et. al (2015) defines the balance of creativity and constraint perspective as the moment-to-moment working out of strained communication between individual creativity and organizational constraints.

A case by case use of this point of view is present in many organizations, in particular for the novel and innovative team in the software development department who encounter deadlines or financial limitations or have diverging goals with the team.

This has evolved to a culture of some sort.

See related blog post hereWhat is Your Organizational Culture? Does It Favor Those Deemed Superior or in Power or Only Those With a Voice?

thextraordinarionly Entrepreneur at work
Woman working from office sofa

In conclusion, there is a unique interaction between the individual and organization as these separate entities engage one another in reconstructive communication, using signs, symbols, and words. Companies with effective organizational communication have had a 47 percent higher total return to shareholders compared to the least effective communicators. (Towers Watson)

Face-to-face is the most common mode of communication, selected primarily for content and symbolic reasons, whereas telephone and electronic mail typically are used only in the case of situational constraints.

Effective communicators in an organization inspires workers to reach for a common goal because everyone knows their responsibilities and how to perform them. Everyone knows when to pitch in when others in the organization need their help, and know when to ask for help, in return.

Feature image source:

Further Reading

Traffic Jam Weekend Linky Party 255 For Real Bloggers: Make Your Opportunity


Grossman, D. (2011).  The Cost of Poor Communications. The Holmes Report

Fredriksson, M., & Pallas, J. (2015). Strategic communication as institutional work. The Routledge handbook of strategic communication, 143-156.

Hyland, P. K., Lee, R. A., & Mills, M. J. (2015). Mindfulness at work: A new approach to improving individual and organizational performance. Industrial and Organizational Psychology, 8(4), 576-602

Sotirin, P. J. (2014). Theories of organizational communication. The SAGE handbook of organizational communication: Advances in theory, research, and methods, 1-18

Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report.

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6 thoughts on “The Organizational Communication Perspective That Matters – Does Mindful Flow of Information Coexist In Your Organizations?”

    1. Cole,
      I appreciate your compliment. Remember to subscribe to get notified of the next blog post. Also, when you share, other content creators, bloggers, and writers benefit as well.

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