Impact on search engine rankings and landing on SEO-optimized content or pages without valuable helpful content
Have you found out how to prepare for the Google helpful content update? Before welcoming you to share what you’re working on while getting to know other bold bloggers from around the world at the Wonderful Wednesday weekly link up #325, what’s the next course of action that concerns you as a publisher?
If you have never heard of Google’s Panda or the Penguin update that took place 10 years ago, Google’s helpful content update starts rolling out this week, August 2022, and you should care. Ever experienced a major Google update that put a sudden dent to your online recurring income?
What’s the fuss with this major update? Well, if you are a content creator who has never gamed the system by creating unsatisfying stories, skip straight to Wonderful Wednesday link party 325 right below.
What should we expect from Google’s helpful content update?
When Google users complained that real results in search are pushed down in favor of ads and the engine’s ‘quick answers,’ Google was listening, all along. Many claim Google’s results are clogged up with crappy, spammy websites that game the search engine.
The plan is to cut down on clickbait and make results more useful and relevant by making a broader effort to prioritize original content and reviews that are authentic, over recycled information.
‘We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers.’
Danny Sullivan, the public liaison for Search
Using machine-learning models, the “Google Helpful Content Update” will be automatically identifying content that it deems “unhelpful.” The current update will make it easier to find “more original, helpful content made by people, for people,” not search engines.
What publishers need to know about the content update
Are you creating ‘unsatisfying content’ aimed purely at ranking on search engines? The significant Google helpful content update is focused on surfacing “fresh, helpful information through featured snippets,” though it does not invalidate following SEO best practices.
Is your content made by and for people?
‘This ranking update will help make sure that unoriginal, low quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping, and tech-related content.’
No more low-quality content in the SERPs!
When a content doesn’t meet a visitor’s needs, a signal that automatically identifies low-quality content flags it, keeping it from ranking in the top SERPs.
What creators should know about the ongoing Google helpful content update
Google will start launching this update targeting informational content so that your loyal audience searching online sees more original, authentic, and helpful content.
The rollout is estimated to take up to half a month. Because Google Search is always working to better connect people to insightful, interesting and high-quality helpful information, the upgrade will start by affecting content in the English language globally.
It is not a question of “is this website helpful or not.” One website can be more helpful than another. Depending on the content, the impact of the Google update can be stronger on one website than on another website.
Could it be time to treat automated content creation or AI content creation more cautiously?
What it means for SEO
Google’s new content update is a big deal for businesses that rely on SEO to drive traffic to their websites. The update includes a number of changes that will impact how Google ranks websites in its search results.
Once upon a time, the most significant change was the addition of a new “content freshness” factor to Google’s ranking algorithm. This meant that Google would take into account how often a website’s content was updated when determining its ranking.
This has been good news for business brands that utilize the strategy to regularly publish fresh, high-quality content on their websites. If you’re in this category, you sure got rewarded for keeping up with your good work!
However, the Google excellent and helpful content update factor helps maintain or improve your ranking in Google’s search results.
What it means for content marketing
Google’s new content update is a big deal for businesses who rely on content marketing to drive traffic and conversions. The update means that Google will now be taking a closer look at the quality of content on websites, and will be ranking sites higher or lower based on the quality of their content. This is a big shift in how Google ranks websites, and it means that businesses need to focus on creating high-quality, informative, and engaging content to succeed.
If your content marketing strategy is based on pumping out low-quality content, it’s time to rethink your approach. Google’s new content update is a wake-up call for businesses to invest in quality content.
How to prepare for the helpful content update and make sure your website is compliant
Since this Google’s new content update is a huge change to the way content is ranking on the internet, your business needs to be sure that your website is compliant with the new rules.
One of the best ways to drastically take action and improve your website is to delete search-engine first content. But because Google is Google, it will wait before updating your website ranking, just in case you remove the content only temporarily!
Reread this FREE PDF on search quality evaluator guidelines for Google user content.
Here are a few other things you can do to make sure your website is compliant:
- Make sure all your content is original and unique. This is the most important factor in the new content update.
- Use keyword-rich titles and descriptions to help your content stand out.
- Promote your content through social media and other channels.
- Put your website users and visitors first by making sure your website is mobile-friendly. As more and more people use their smartphones to access the internet, ensure your web pages are fast on all devices.
- Follow the webmaster guidelines to avoid an algorithmic or manual spam action.
What do you feel about this site-wide Google algorithm update for helpful content?
Google strives to keep its search engine results as relevant and helpful as possible for users. To that end, the company makes regular updates to its algorithms to ensure that the most useful content is being displayed for each query. The latest such update, announced recently in August 2022 is designed to promote content that is more helpful for users in the “In the news” section.
What a win for users! This update will help to ensure that users are seeing the most relevant and helpful content when they turn to Google for information on current events.
FAQs
What is “good” content in the sense of this new Google update?
Look at the set of questions Google has provided to make sure that your content complies with this Google Helpful Content Update. Get on the right track with a people-first approach ASAP!
Does a Google Helpful Content Update mean NEVER do any SEO?
No. Perform your search optimization based on content that you created for people from your audience. Even if traffic from search engines does not exist, foremost, create content that would make sense for your audience. Then, use SEO best-practices to optimize this content.
Photos credit: Free Public Domain/CC0 Images by Free Images.
Now to Wonderful Wednesday link party 325
We always have a great lineup, and we’re happy to have you join us each week, and hope you enjoy this week’s features to inspire you. We have so many talented bloggers. It is hard to choose, but we do our best each week, and if you need more Inspiration check out ⇒ Last Weeks Party #324 on 8/15.
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Further reading
For more links with more information about the Google Helpful Content Update, start here:
- Reread these search quality evaluator guidelines.
- What creators should know about Google’s helpful content update – Google Search Central
- Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running – G-Squared Interactive
- Google’s helpful content update: What should we expect? — Search Engine Land
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- Help! +17 Wise ways to ask for help effectively and get it because it improves your EQ and PQ [Link party 322]
We are social
What’s your experience with any major Google update? Let’s build a relationship, starting with your remarks.
P.S. If you need more help or guidance, feel free to leave a comment below in the comments section.
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